JS Logo
Case study_Jill stuart5
Case study_Jill stuart
Case study_Jill stuart
Jill Stuart Portfolio 1
Case study_Jill stuart2

Marketing & Public Relations

Jill Stuart Beauty, the beauty line from New York-based fashion designer Jill Stuart and KOSÉ Corporation, arrived in Singapore in March 2018.

Prior to the launch, McGagh kick-started Jill Stuart Beauty’s marketing and publicity efforts where media and key opinion leaders were treated to an exclusive sneak preview complete with a beauty bar and chic photo spots that showcased the brand’s innocent, sexy beauty concept, culminating in numerous coverage by dailies and top-tier lifestyle publications. The store launch was a huge success, drawing big crowds and star products sold out within hours.

In the 2019 launch of Jill Stuart Beauty’s new product range, McGagh interweaved a series of online influencer engagements and live make-up demonstrations at Sephora ION Orchard. The campaign fortified the brand’s social media presence, amassing over a thousand followers in under two weeks, and brought high foot traffic to the store event.

McGagh continues to raise Jill Stuart Beauty’s top-of-mind awareness with targeted influencer marketing programmes and campaigns.

Contact Us

We'd love to hear from you. Drop us a quick note and we'll get back to you as soon as possible.

Not readable? Change text.