Napier Healthcare specialises in healthcare solutions, enabling hospital to run their end-to-end operations with complete visibility and control over costs. Napier’s software has helped midsized, large private and public sector hospitals across the globe, transforming the way they capture clinical information, streamlining workflow, reducing medical errors and providing analytical insights.
Our challenge: How do we translate Napier’s complex range of healthcare solutions into benefits that healthcare decision makers appreciate?
McGagh developed the core messaging and position as both a strategy and media relations think tank for the region. Then, we built up compelling opinion pieces, placing stories and clinching interviews in leading industry publications to establish Napier’s position as thought leader.
Today, Napier and its leadership maintains a high level of coverage in the region, in leading print, broadcast, and digital media titles.