Marketing & Public Relations
Silver Peak is the global leader in broadband and hybrid WAN solutions. Silver Peak offers a high-performance SD-WAN solution that provides secure and reliable virtual overlays to connect users to applications with the flexibility to use any combination of underlying transport without compromising application performance.
Working closely together with the Silver Peak APAC marketing lead and sales team since 2016, McGagh Communications provides regional PR strategy for ASEAN, including media relations as well as support for a wide spectrum of marketing activities from event management to production of marketing content and collaterals.
For major trade shows like Cloud Expo Asia, McGagh Communications is involved in the planning with the client right from the start – from executing booth concepts, to brainstorming for booth activities and providing manpower that generate leads for Silver Peak.
In June 2017, McGagh Communications supported Silver Peak’s press outreach in Shanghai when Silver Peak announced a global partnership with China Telecom Shanghai Ideal Information Industry (Group) Co., Ltd., to deliver SD-WAN services to multinational enterprises resulting in impressive media coverage in the China and around the region.
Silver Peak has since been recognized as a trusted brand in the region, being awarded the NetworkWorld Asia 2017 Readers’ Choice Product Excellence Award in the Software-Defined WAN (SD-WAN) solution category, for the second consecutive year since the category’s introduction in 2016.