Marketing & Public Relations
World First, the international FinTech payments and currency experts, seeks to offer small businesses and individuals the same great currency exchange rates and excellent levels of service that huge companies are getting from the banks.
World First realized that their lack of visibility among their key stakeholders was a concern that needed to be addressed. With support from McGagh Communications, World First engaged with media, business associations and key opinion leaders and achieved frequent coverage in the media.
That included a media lunch where McGagh Communications invited key trade and finance media to meet and hear from World First’s Chief Economist, Jeremy Cook, who flew in from London.
For World First’s first year anniversary event, McGagh Communications was with the client every step of the way – from content conceptualization and sourcing of venue, to liaison with VIPs, including diplomats from the embassy, and on-site event management.
Through commentary and opinion on currency movements, economic updates and predictions in Singapore and the region, World First was positioned as a reliable, go-to source of expertise on the economy and global currency exchange.