Marketing & Public Relations
Jill Stuart Beauty, the beauty line from New York-based fashion designer Jill Stuart and KOSÉ Corporation, arrived in Singapore in March 2018.
Prior to the launch, McGagh kick-started Jill Stuart Beauty’s marketing and publicity efforts where media and key opinion leaders were treated to an exclusive sneak preview complete with a beauty bar and chic photo spots that showcased the brand’s innocent, sexy beauty concept, culminating in numerous coverage by dailies and top-tier lifestyle publications. The store launch was a huge success, drawing big crowds and star products sold out within hours.
In the 2019 launch of Jill Stuart Beauty’s new product range, McGagh interweaved a series of online influencer engagements and live make-up demonstrations at Sephora ION Orchard. The campaign fortified the brand’s social media presence, amassing over a thousand followers in under two weeks, and brought high foot traffic to the store event.
McGagh continues to raise Jill Stuart Beauty’s top-of-mind awareness with targeted influencer marketing programmes and campaigns.