Marketing & Public Relations
Jo Kilda is a Singapore-based fashion label that combines affordable luxury and daring fabric, dressing women in an aura of silent confidence. An international brand with a faithful following of celebrities and fashion insiders, Jo Kilda has participated in fashion week runways globally, including New York Fashion Week 2018, Paris Fashion Week 2018, and Fiji Fashion Week 2019.
The brief was to raise brand awareness with editors and stylists within the tight-knitted but competitive fashion industry in Singapore and the global online lifestyle media. McGagh worked closely with the creative director and founder to craft the Jo Kilda brand narrative from the production stage to the runway. Through memorable presentations and collaborations, proactive media and stylist outreach, Jo Kilda left a lasting impression of every new collection amongst lifestyle media and key opinion leaders.
Jo Kilda continues to be featured widely by the media and inflight magazines, donned by celebrities on red carpets at movie premieres, international film festivals and variety programmes on live television.