Marketing

One Futureworld is a lifestyle and innovative brand partner in Singapore and Asia that introduces reputable, high quality and state-of-the-art consumer lifestyle products for modern living. The company is a premium authorised reseller of Bose, with retail stores in Singapore and Malaysia.

One Futureworld wanted to build a strong social media presence that is instantly recognisable amidst the competitive consumer electronics market. Starting completely fresh, McGagh worked alongside One Futureworld to create a compelling brand story that best translates from the physical store identity to Facebook and Instagram. As a result, One Futureworld built an engaged digital community garnering more than 400 followers across both platforms within a week of its social media launch.

By turning real-time social media data into actionable insights, McGagh continues to curate memorable, scroll-stopping content for One Futureworld.

Apparent from the numerous social interactions and user-generated social media content, the June 2019 pre-opening campaign for One Futureworld’s Bose at Funan store was undoubtedly successful in driving high foot traffic to the new store.

Marketing & Public Relations

Jo Kilda is a Singapore-based fashion label that combines affordable luxury and daring fabric, dressing women in an aura of silent confidence.  An international brand with a faithful following of celebrities and fashion insiders, Jo Kilda has participated in fashion week runways globally, including New York Fashion Week 2018, Paris Fashion Week 2018, and Fiji Fashion Week 2019.

The brief was to raise brand awareness with editors and stylists within the tight-knitted but competitive fashion industry in Singapore and the global online lifestyle media. McGagh worked closely with the creative director and founder to craft the Jo Kilda brand narrative from the production stage to the runway. Through memorable presentations and collaborations, proactive media and stylist outreach, Jo Kilda left a lasting impression of every new collection amongst lifestyle media and key opinion leaders.

Jo Kilda continues to be featured widely by the media and inflight magazines, donned by celebrities on red carpets at movie premieres, international film festivals and variety programmes on live television.

Marketing & Public Relations

Jill Stuart Beauty, the beauty line from New York-based fashion designer Jill Stuart and KOSÉ Corporation, arrived in Singapore in March 2018.

Prior to the launch, McGagh kick-started Jill Stuart Beauty’s marketing and publicity efforts where media and key opinion leaders were treated to an exclusive sneak preview complete with a beauty bar and chic photo spots that showcased the brand’s innocent, sexy beauty concept, culminating in numerous coverage by dailies and top-tier lifestyle publications. The store launch was a huge success, drawing big crowds and star products sold out within hours.

In the 2019 launch of Jill Stuart Beauty’s new product range, McGagh interweaved a series of online influencer engagements and live make-up demonstrations at Sephora ION Orchard. The campaign fortified the brand’s social media presence, amassing over a thousand followers in under two weeks, and brought high foot traffic to the store event.

McGagh continues to raise Jill Stuart Beauty’s top-of-mind awareness with targeted influencer marketing programmes and campaigns.

Marketing & Public Relations

Aruba, a Hewlett Packard Enterprise Company, is the global leader in secure, intelligent edge-to-cloud networking solutions to drive powerful business outcomes.

The company offers the industry’s most comprehensive portfolio of secure wired, wireless and WAN edge solutions that enable customers to adapt to today’s new normal and tomorrow’s unknowns.

Working closely together with the APAC marketing lead and sales team since 2016, McGagh Communications provides regional marketing support in ASEAN, ANZ and Japan from event management – both in-person and virtual – to the production of marketing content and collaterals. McGagh Communications also works alongside the channel team and partners to provide end-to-end support for channel marketing activities like partner recruitment and enablement workshops.

For major trade shows like Cloud Expo Asia, McGagh Communications is involved in the planning with the client right from the start – from executing booth concepts, to brainstorming for booth activities and providing manpower that generate leads.

From March 2020, McGagh Communications was swiftly enabled to support Aruba’s virtual events from webinars to panel discussions with customers and certification workshops on various virtual platforms. Aruba continues to effectively engage customers, prospects and partners with best-in-class SD-WAN content with compelling marketing tactics driven by McGagh Communications.

Marketing

Barracuda is a publicly traded company (NYSE: CUDA) that provides powerful yet easy-to-use security and storage solutions that simplify IT. CitiBank, Coca-Cola, Delta Dental, FedEx, Harvard University, IBM, and L’Oreal are among the more than 150,000 organizations in 100+ countries confidently protecting their users, applications and data with Barracuda solutions.

McGagh bolsters the efforts of Barracuda’s team and partners in ASEAN, primarily in marcoms and event management, supporting their strategy and business development in the region.

Working closely together, McGagh oversees Barracuda’s marcom campaigns and day to day activities, from development of EDMs and microsites to telemarketing.

For major trade shows like the RSA conference and Cloud Expo Asia, McGagh manages strategy and implementation – everything from developing creative booth concepts, to booth activities that generate leads for Barracuda.

With more than 10 events supported in 2016 alone, McGagh has been and remains a trusted partner for Barracuda.