Public Relations

Transamerica Life (Bermuda) Ltd. (TLB) is a leading High Net Worth (HNW) life insurance provider with extensive expertise in all aspects of HNW wealth protection, including handling large sums assured and complex cases supporting legacy and business planning. TLB was looking to gain more visibility amongst its target audience as a dedicated HNW life insurance provider, differentiating itself from mass market and middle market life insurers in Singapore and across Asia.

Working closely with the TLB team, McGagh Communications provides strategic counsel and develop communication strategies to raise their profile. Through PR activities including press releases and media interviews with top-tier global media such as Nikkei Asian Review and trade media such as Wealth Briefing Asia, the agency helps TLB to maintain top-of-mindedness amongst its target audience. The agency also keeps a close tab on current issues and pitch for TLB’s spokesperson to speak on trending topics. This includes the interview on Singapore’s radio station, CNA938’s Money Mind program where TLB was invited to discuss the complexities HNW individuals face and the opportunities for the life insurance industry during economic downturns.

To strengthen TLB’s positioning as a thought leader and emphasise its singular focus on the HNW market, the agency pitched byline and opinion pieces by TLB and successfully achieved placements with target business and trade media. For example, the byline focusing on life insurance for HNW individuals amidst global uncertainties on Asia Insurance Review.

Through continual efforts to raise brand awareness across general business, finance audiences and key stakeholders, TLB has positioned itself as the only life insurer dedicated to HNW individuals with solutions backed by deep insights into their unique needs and concerns.

Marketing & Public Relations

Jo Kilda is a Singapore-based fashion label that combines affordable luxury and daring fabric, dressing women in an aura of silent confidence.  An international brand with a faithful following of celebrities and fashion insiders, Jo Kilda has participated in fashion week runways globally, including New York Fashion Week 2018, Paris Fashion Week 2018, and Fiji Fashion Week 2019.

The brief was to raise brand awareness with editors and stylists within the tight-knitted but competitive fashion industry in Singapore and the global online lifestyle media. McGagh worked closely with the creative director and founder to craft the Jo Kilda brand narrative from the production stage to the runway. Through memorable presentations and collaborations, proactive media and stylist outreach, Jo Kilda left a lasting impression of every new collection amongst lifestyle media and key opinion leaders.

Jo Kilda continues to be featured widely by the media and inflight magazines, donned by celebrities on red carpets at movie premieres, international film festivals and variety programmes on live television.

Marketing & Public Relations

Jill Stuart Beauty, the beauty line from New York-based fashion designer Jill Stuart and KOSÉ Corporation, arrived in Singapore in March 2018.

Prior to the launch, McGagh kick-started Jill Stuart Beauty’s marketing and publicity efforts where media and key opinion leaders were treated to an exclusive sneak preview complete with a beauty bar and chic photo spots that showcased the brand’s innocent, sexy beauty concept, culminating in numerous coverage by dailies and top-tier lifestyle publications. The store launch was a huge success, drawing big crowds and star products sold out within hours.

In the 2019 launch of Jill Stuart Beauty’s new product range, McGagh interweaved a series of online influencer engagements and live make-up demonstrations at Sephora ION Orchard. The campaign fortified the brand’s social media presence, amassing over a thousand followers in under two weeks, and brought high foot traffic to the store event.

McGagh continues to raise Jill Stuart Beauty’s top-of-mind awareness with targeted influencer marketing programmes and campaigns.