Marketing & Public Relations
Aruba, a Hewlett Packard Enterprise Company, is the global leader in secure, intelligent edge-to-cloud networking solutions to drive powerful business outcomes.
The company offers the industry’s most comprehensive portfolio of secure wired, wireless and WAN edge solutions that enable customers to adapt to today’s new normal and tomorrow’s unknowns.
Working closely together with the APAC marketing lead and sales team since 2016, McGagh Communications provides regional marketing support in ASEAN, ANZ and Japan from event management – both in-person and virtual – to the production of marketing content and collaterals. McGagh Communications also works alongside the channel team and partners to provide end-to-end support for channel marketing activities like partner recruitment and enablement workshops.
For major trade shows like Cloud Expo Asia, McGagh Communications is involved in the planning with the client right from the start – from executing booth concepts, to brainstorming for booth activities and providing manpower that generate leads.
From March 2020, McGagh Communications was swiftly enabled to support Aruba’s virtual events from webinars to panel discussions with customers and certification workshops on various virtual platforms. Aruba continues to effectively engage customers, prospects and partners with best-in-class SD-WAN content with compelling marketing tactics driven by McGagh Communications.