Transamerica Life (Bermuda) Ltd. (TLB) is a leading High Net Worth (HNW) life insurance provider with extensive expertise in all aspects of HNW wealth protection, including handling large sums assured and complex cases supporting legacy and business planning. TLB was looking to gain more visibility amongst its target audience as a dedicated HNW life insurance provider, differentiating itself from mass market and middle market life insurers in Singapore and across Asia.
Working closely with the TLB team, McGagh Communications provides strategic counsel and develop communication strategies to raise their profile. Through PR activities including press releases and media interviews with top-tier global media such as Nikkei Asian Review and trade media such as Wealth Briefing Asia, the agency helps TLB to maintain top-of-mindedness amongst its target audience. The agency also keeps a close tab on current issues and pitch for TLB’s spokesperson to speak on trending topics. This includes the interview on Singapore’s radio station, CNA938’s Money Mind program where TLB was invited to discuss the complexities HNW individuals face and the opportunities for the life insurance industry during economic downturns.
To strengthen TLB’s positioning as a thought leader and emphasise its singular focus on the HNW market, the agency pitched byline and opinion pieces by TLB and successfully achieved placements with target business and trade media. For example, the byline focusing on life insurance for HNW individuals amidst global uncertainties on Asia Insurance Review.
Through continual efforts to raise brand awareness across general business, finance audiences and key stakeholders, TLB has positioned itself as the only life insurer dedicated to HNW individuals with solutions backed by deep insights into their unique needs and concerns.